| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Shanghai goes local. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 5 Jul 1996, p.9. |
| Abstract | Multinational brands watch out in Shanghai - not only do Shanghainese consumers express strong "local patriotism" about their city's brands when asked, they are now being actively encouraged to "go local" by the municipal government. |