| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Media a frontline force as O&M sets up The Network. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 5 Jul 1996, p.1. |
| Abstract | Advertising agency media operations have taken centre stage in Asia with the decision of Ogilvy & Mather to set up its own media specialist company, to be called The Network. The establishment of The Network comes in the wake of a rash of media initiatives from other agencies, such as the setting up media specialists Batey/CIA Medianetwork in Singapore, Carat in Hong Kong and the high-tech retooling of media departments in leading multinational agencies. |