| Journal Call no. | AP8.W56 |
|---|---|
| Author | McCormick, Joel. |
| Article Title | Operators are standing by now : regional TV and mass markets / Joel McCormick. |
| Is Part Of | Window ; v.3, no.6, 18 Feb 1994, p.58, illus. |
| Abstract | Interwood Marketing (HK) Ltd claims to be a pioneer in Asian direct response marketing, creating TV commercials where products sail through impossible tests before the ad wraps up with a pitch to viewers to dial in their orders right away. |