| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Novice creatives rise to the challenge for Snapple commericals. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 21 Jun 1996, p.6, illus. |
| Abstract | Billy Lai, a zoology Masters student at Hong Kong University, Jenny Lee, an Internet website copywriter, and Owen Stevens, a professional diver who sets up shark nets all have one thing in common - they have each created a Snapple TVC. The concept of using consumers to produce a commercial, from start to finish, was conceived by Grey Advertising for client Quaker Oats, a multinational food and beverage company which owns the Snapple brand. |