| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Auto wars boost Taiwan adspend. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 7 Jun 1996, p.30. |
| Abstract | Greater competition among auto distributors helped boost adspend in Taiwan by more than 17 per cent to US$3.5 billion in 1995 from just over $3 billion in 1994. Radio remained constant at four per cent and magazines lost two percentage points to five per cent. |