| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Yoghurt war poised to erupt in Hong Kong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 7 Jun 1996, p.3, illus. |
| Abstract | A yoghurt war looks poised to erupt in Hong Kong amid a sharp rise in demand for healthy food. Global yoghurt chain TCBY (The Country's Best Yoghurt) by Australian Cooperative Foods (ACF), has lauched a high-profile and long-term campaign, including print and television, based around the theme "No regrets". The campaign successfully expand the market from the small mainly expatriate to now include the local Chinese. |