| Abstract | In the notoriously risky arena of newspapers, it seemed a great idea: a Sunday newspaper devoted exclusively to business and financial news. But Sunday Business found itself to be disaster-prone - victim of a baleful set of circumstances. By its third edition, circulation was down to less than 80,000 from 147,000 at launch. Sunday Business circulation director Richard Eagle anticipates a relaunch once fresh investment has been found, and even an overseas sales drive - with Hong Kong a prime target. |
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