| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Kwong, Joey. |
| Article Title | Amex eyes credit card market with new issue / Joey Kwong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 10 May 1996, p.12, illus. |
| Abstract | American Express has launched its first Asian credit card in Hong Kong, still targeting upmarket users. The launch of the new credit card is supported by an intensive multi-media advertising and publicity campaign to create awareness of the "best value" offered by the card. |