| Journal Call no. | AP8.W56 |
|---|---|
| Author | Bailhache, Rob. |
| Article Title | Blue jeans hop : Lee legs it into the PRC : US manufacturer sets up joint venture / Rob Bailhache. |
| Is Part Of | Window ; v.3, no.43, 4 Nov 1994, p.58,. illus. |
| Abstract | Lee jeans, the top-selling denim brand name of US-listed clothing manufacturer VF Corporation. is to be thrust into the mainland market in a bid to capitalise on Levi Strauss' much-publicised flight from the PRC in 1993. |