| Journal Call no. | HF331.H6A4 |
|---|---|
| Author | Fredenburg, Peter. |
| Article Title | Welcome back : building brand loyalty for hotels / Peter Fredenburg. |
| Is Part Of | Amcham ; v.26, no.8, Sep 1994, p.13-14, +1p., illus. |
| Abstract | Taking their cue from the airlines, hotels are rewarding frequen guests with perks, privileges and preferential treatment. Hoteliers hope that room upgrades, discounts, complimentary breakfasts and free laundry service will keep their guests coming back for more. |