| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Media independents send warning signal. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 29 Mar 1996, p.1. |
| Abstract | Fears are growing that regional ad agencies could be in for a rough ride following the entry into Asia of Europe's biggest independent media planning and buying specialist, the Carat Group. Carat is opening an office in Hong Kong and it will be headed by Kate Stephenson, currently head of media at Leo Burnett HK. |