| Journal Call no. | HD9747.A8J48 |
|---|---|
| Article Title | Lower-end line lifts sales. |
| Is Part Of | Jewellery news Asia ; no.139, Mar 1996, p.76, illus. |
| Abstract | A new line of pearl and diamond jewellery with factory prices from US$50 to US$150 helped Polygold Jewellery Co in Hong Kong increase sales 12 percent in 1995. It's flexibility in changing production from medium-end to low-end pieces was the main reasion for the growth, one of the owners and general manager of the company, Kenny Chu, said. |