| Journal Call no. | HF5410.H66 |
|---|---|
| Author | Wong, Michael. |
| Article Title | Just Gold just the right concept / Michael Wong. |
| Is Part Of | Hong Kong Institute of Marketing year book ; 1993, p.32-22, illus. |
| Abstract | Just Gold, the highly successful jewellery business, is a classic story of marketing breakthrough by branding a commodity item. It is set to revolutionize the local chuk kam jewellery business with not only a new product concept, but also the branding, advertising and store environment. |