| Abstract | Six months ago, Jimmy Lai introduced his lively, colourful newspaper, Apple Daily, to the market at a discount of $2 - ignoring the longstanding gentlemen's agreement among the territory's many Chinese-language newspapers that all copies retail for $5. Then the Oriental Press struck back. Publisher C.K. Ma, in a display of cut-throat timing that indicates he is still simmering from Lai's revolt, lowered the price of the Oriental Daily News to $2. What has ensued is the territory's first Chinese newspaper price war - a clash of Titans that revolves around Lai and Ma, but will sweep many other up in its storm. |
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