| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Batey clinches Microsoft for South China, HK. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 1 Mar 1996, p.1, illus. |
| Abstract | Batey Ads Hong Kong has won the Microsoft account for Hong Kong and South China, said to be worth around US$1 million. The Microsoft account had previously been held by McCann-Erickson, and Batey pitched against Saatchi & Saatchi, M&C Saatchi and FCB to win. |