| Journal Call no. | HF5001.H64 |
|---|---|
| Author | Obrovac, S. J. |
| Article Title | Corporate players / S. J. Obrovac. |
| Is Part Of | Hong Kong business ; v.13, no.149, Nov 1994, p.18, +1p., illus. |
| Abstract | Sporting event and team sponsorship, once seen by big business as a mere sideshow, is now booming in Asia. The author looks at the reasons why. |