| Journal Call no. | HF5416.H54 |
|---|---|
| Article Title | ECR re-engineers the process of supply chain management to enhance efficiency. |
| Is Part Of | HKANA news : the quarterly newsletter of the Hong Kong Article Numbering Association ; no.22, Dec 1995, p.6-7, illus. |
| Abstract | The Hong Kong Article Numbering Association (HKANA) recently sponsored a session called the "Efficient Consumer Response (ECR)" during FMI's AsiaMart 95, to provide a clear picture of ECR, its evolution , and how it can benefit retail businesses. Mr. James Horton, the National Director of Retail Services for Kurt Salmon & Associates USA, together with Mr. Richard Miskerwicz, the Principal of A.T. Kearney Hong Kong, provided an in-depth analysis of the development of ECR. |