| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | All a matter of taste. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 19 Jan 1996, p.16, illus. |
| Abstract | Dentsu, Young & Rubicam Hong Kong's new Chinese-language TVC for Nissin cup noodles uses a mixture of word play and computer graphics to demonstrate that no matter who you are, it's important to have an attitude that's "to your taste" (the pronunciation of the Cantonese expression "to your taste" is, phonetically, exactly the same as the Nissin brand name). |