| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | China set to lead the way in growth of corporate barter programmes, says Active. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 19 Jan 1996, p.6. |
| Abstract | The concept of bartering goods for advertising media space and other services is fast catching on in Asia, and China is seen as the market that will likely put the industry on a high-growth track in the very near future. |