| Journal Call no. | P92.A7M45 |
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| Article Title | Saatchis breaks from the mould with new campaign for Toyota. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 19 Jan 1996, p.1, illus. |
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| Abstract | Saatchi & Saatchi has created two new television commercials for Toyota Corolla which have a very distinctive Hong Kong feel to them. The commercials were shot entirely in Hong Kong and feature young couples in situations that reflect contemporary Hong Kong streetlife, against a background soundtrack of well-known Canto-pop songs. |
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