| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Grey prods consumers to do the thinking for Cali. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 4 Aug 1995, p.1, illus. |
| Abstract | "Make of it what you will," declared Grey Hong Kong ECD Chris Kyme on the launch campaign of San Miguel's Cali shandy. "Cali is not strictly a shandy, nor is it a soft drink. It is an ambiguous area, but rather than us defining it, we are leaving it up to the consumers to decide what it is," Mr Kyme told MEDIA. |