| Journal Call no. | G155.A8A84 |
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| Author | Sinclair, Kevin. |
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| Article Title | Culinary contests tempt appetites : food festivals pay professional dividends / Kevin Sinclair. |
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| Is Part Of | Asian hotelier ; Dec 1995, p.4, illus. |
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| Abstract | The HKTA has never doubted the value of organising the 16-day feast billed as Asia's premier culinary festival. It was decided to seek only one major sponsor. American Express came to the party and has been the "official and loyal" backer ever since. This support allows long-term planning. All the effort pays off in terms of worldwide and local awareness of Hongkong's culinary prowess. |
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