| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Public perception of corporate identity can be improved with careful use of outdoor signs. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 8 Dec 1995, p.20, illus. |
| Abstract | In Hong Kong, corporate identity continues to be one of the hottest topics in the business world. The development of a proper corporate identity programme can provide a significant boost to the long-term success of an organisation. |