Journal Call no. | P92.A7M45 |
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Author | Hille, Alfred. |
Article Title | ABC Communications offers consumers, advertisers easy access to Internet services / Alfred Hille. |
Is Part Of | Media : Asia's media & marketing newspaper ; 8 Dec 1995, p.6, illus. |
Abstract | Hong Kong-based ABC Telecommunications has entered the increasingly competitive Internet services market, but it will not employ what is considered to be the most effective mass medium in its advertising campaign. |