| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | China adspend to hit US$13 billion. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Oct 1995, p.28. |
| Abstract | China's adspend is likely to be worth almost US$13 billion by 1997, 156 per cent above the estimated figure for this year and more than 100 times greater than in 1987, according to a report by Zenith Media Worldwide. |