| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hille, Alfred. |
| Article Title | New Dragonair blitz to tackle perception of services, coverage / Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Oct 1995, p.20, illus. |
| Abstract | Dragonair has launched its first television campaign since Cathay Pacific and Citic bought into the Hong Kong-based airline five years ago. |