| Journal Call no. | L64.H66 |
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| Author | Driver, Matthew. |
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| Article Title | A review of market research services : myths & realities / Matthew Driver. |
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| Is Part Of | Hong Kong echo magazine : education and training in Hong Kong ; no.6, Jul 1995, p.62-64, illus. |
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| Abstract | While China is seen by many as the market of the future, in order to take maximum advantage of the opportunities that do exist it is important to have an understanding of underlying dynamics in the market. As a result the demand for market research and other information is growing rapidly. This article provides a timely review of the alternative sources of information on the China market and discusses the various market research options as they exist in the PRC. Three types of information services are discussed. |
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