| Journal Call no. | HF5001.H64 |
|---|---|
| Author | Brevetti, Francine. |
| Article Title | Does funny = money? / Francine Brevetti. |
| Is Part Of | Hong Kong business ; v.14, no.161, Nov 1995, p.59-60, illus. |
| Abstract | Humour is becoming ever more common in advertising. However, recent Hong Kong research figures show that it does not always achieve the desired results. |