| Journal Call no. | HF5415.12.H6D57 |
|---|---|
| Author | Wong, Michael. |
| Article Title | The first thing a man looks at... / Michael Wong. |
| Is Part Of | Direction ; v.4, no.3, Aug/Sep 1995, p.12, illus. |
| Abstract | Hong Kong has come a long way since the days of imported ads. It's time that agencies start thinking about the psyche of the Hong Kong consumer. One would imagine that a basic principle as such needs no mention. |