| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Saatchis HK chief calls for creativity in media planning. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 14 Oct 1994, p.12, illus. |
| Abstract | Media planning in Hong Kong puts too much emphasis on numbers and research, according to Saatchi & Saatchi Hong Kong chief executive officer Mike Cooper. |