| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Sexy Arrow shirt ads preferred by wearers. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 9 Dec 1994, p.11, illus. |
| Abstract | Oversaturation in the mid-class shirt category in Hong Kong was behind licencee Edward Keller's decision to broaden the appeal of the US-based Arrow brand shirts to a younger market. |