| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Grey, P&G show their market-leading mettle. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 20 Jan 1995, p.1, illus. |
| Abstract | P&G brand manager Libra Tsui decided to localise the brand through endorsement and a Hong Kong-made commercial. |