| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Parton, Anne. |
| Article Title | Battle for Big Mac in Greater China : DDB CEO reinhard flies in to handle crisis / Anne Parton and Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 20 Jan 1995, p.1, illus. |
| Abstract | DDB Needham's 20-year association with McDonald's in Hong Kong is hanging in the balance after the hamburger chain put its Hong Kong and China account up for pitch. |