| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Erasing the racial factor. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 17 Feb 1995, p.8. |
| Abstract | The phrase "think global, act local" might have become something of a cliche in recent years, but that doesn't mean it is any less meaningful. It has, after all, been the foundation for success for the large number of multinational agencies operating in various parts of the world - and it has an air of political correctness that was way ahead of its time. |