| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Dollisson, John. |
| Article Title | Regulation needed if China standards to match world levels / John Dollisson. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 3 Mar 1995, p.14-15, illus. |
| Abstract | The number of billboards, neon signs, unipoles and other outdoor advertising vehicles is increasing at a rapid rate in China. But while international operators ensure high standards, the mainland's outdoor advertising industry is in need of a shake-up if practitioners hope to compete for both clients and consumers. |