PolyU Library
Journal Call no.HF5001.H64
AuthorAhmed, Mumtaz.
Article TitleThe inside story / Mumtaz Ahmed and Jason Chiu.
Is Part OfHong Kong business ; v.14, no.154, Apr 1995, p.51-53, illus.
AbstractSmart marketing to a status and fashion conscious market and a lean cost structure are esssential requirements for success in this emerging telecom market. In Hong Kong, a number of operators are positioning themselves to offer a full range of mobile telecommunications services although to date, the mobile market has been dominated by a few large players notably Hutchison and Hongkong Telecom CSL (HKTCSL).