Journal Call no. | HF5001.H64 |
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Author | Ahmed, Mumtaz. |
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Article Title | The inside story / Mumtaz Ahmed and Jason Chiu. |
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Is Part Of | Hong Kong business ; v.14, no.154, Apr 1995, p.51-53, illus. |
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Abstract | Smart marketing to a status and fashion conscious market and a lean cost structure are esssential requirements for success in this emerging telecom market. In Hong Kong, a number of operators are positioning themselves to offer a full range of mobile telecommunications services although to date, the mobile market has been dominated by a few large players notably Hutchison and Hongkong Telecom CSL (HKTCSL). |
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