| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Tang, Johnny. |
| Article Title | Taipan reaches for the moon in bid to dominate market / Johnny Tang. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 16 Sep 1994, p.12, illus. |
| Abstract | Taipan wanted to position the Snowy Mooncake as a unique and original light dessert for the non-conformist, to increase our market share for mooncakes by five per cent and to creat the impression that Taipan is an innovative company. |