PolyU Library
Journal Call no.AP8.H67
AuthorPolsky, Anthony.
Article TitleWhat the market will bare / Anthony Polsky.
Is Part OfHong Kong tatler ; v.18, no.213, Nov 1994, p.46, +1p., illus.
AbstractThe fact is that Hong Kong has relied on the l̀owest common denominator' approach to advertising for far too long. It has consistently bowed to the old argument that advertising can and should reflect universal values.