Journal Call no. | AP8.H67 |
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Author | Polsky, Anthony. |
Article Title | What the market will bare / Anthony Polsky. |
Is Part Of | Hong Kong tatler ; v.18, no.213, Nov 1994, p.46, +1p., illus. |
Abstract | The fact is that Hong Kong has relied on the l̀owest common denominator' approach to advertising for far too long. It has consistently bowed to the old argument that advertising can and should reflect universal values. |