| Journal Call no. | HD28.H64 |
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| Author | Reid, David M. |
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| Article Title | Direct marketing in Hong Kong, its impact and importance : some strategic recommendations / David M. Reid and Yuk-chi Fung. |
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| Is Part Of | Hong Kong journal of business management ; v.11, 1993, p.1-23, illus. |
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| Abstract | Direct marketing is a fast growing medium world-wide and in Hong Kong but authoritative estimates are lacking with the industry. This article reports on a research study that sets out to rectify this position. A methodology is presented that was used to estimate the direct marketing market in Hong Kong and which will enable the future effect to be measured. |
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