| Journal Call no. | L71.E38 |
|---|---|
| Author | Lai Yeung, Wai-ching Susanna. |
| Article Title | Sex stereotyping in the mass media / Susanna Lai Yeung Wai-ching. |
| Is Part Of | Education papers ; no.13, 1992, p.95-110, illus. |
| Abstract | Sex-stereotyping in the mass media in Hong Kong was studied using an instrument constructed by making modifications of previous measurement tools. It was found that both males and females were portrayed stereotypically in personality trait behaviours and in occupational roles. |