| Journal Call no. | HF5001.H64 |
|---|---|
| Author | Brevetti, Francine. |
| Article Title | When marketers are behind the times / Francine Brevetti. |
| Is Part Of | Hong Kong business ; v.13, no.142, Apr 1994, p.47, illus. |
| Abstract | Lorett Ho of Hong Kong Polytechnic points out a case where marketers of hygiene products have failed in their judgment ; three other academics conclude that the messages and the design of hotel ads in Hong Kong are behind the times. |