| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | "Unique strength" spurs expansion. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 4 Feb 1994, p.9, illus. |
| Abstract | "Exposure is a major part of Hong Kong marketing... Point-of-sale is the most important media for consumer product. Watches have to be seen, to be sold." said Monis Beraha. |