| Journal Call no. | HF331.H6A4 |
|---|---|
| Author | Waugh, Michael. |
| Article Title | Blockbusters' applause : entertainment as venus for financial services / Michael Waugh. |
| Is Part Of | Amcham ; Dec 1993-Jan 1994, p.26-28, illus. |
| Abstract | There are many ways that financial service companies insure customer loyalty, American Express' latest effort is getting into the promotions and bookings service to bring blockbuster shows from London to Hong Kong. Is it worth the effort? |