PolyU Library
Journal Call no.HF5001.H64
AuthorJohnson, Mark.
Article TitleMickey Mouse money / Mark Johnson.
Is Part OfHong Kong business ; v.12, no.138, Dec 1993, p.14-15, illus.
AbstractToonsland is a reflection of social and economic changes in Hong Kong. The kidswear shops appeal to the growing middle class, while the franchise operation indicates a booming retail trend.