| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Loh, Pauline. |
| Article Title | Image statements from P-O-P displays / Pauline Loh. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 1 Sep 1989, p.17, illus. |
| Abstract | Below-the-line advertising not only promotes retail products, but with the right strategy, can also be made use of to boost corporate image. |