Journal Call no. | P92.A7M45 |
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Article Title | Opportunities abound, say Asia's media directors. |
Is Part Of | Media : Asia's media & marketing newspaper ; 22 Jun 1990, p.19, illus. |
Abstract | While there are publishing houses and magazines galore in Asia, Hong Kong agency media directors believe there are still market gaps and opportunities for smart publishers, especially with the emergence of "niche" marketing and publishing in the region. |