| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Bhatt, Phalguni. |
| Article Title | Shell shocks with '98' brand push / by Phalguni Bhatt. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 25 Oct 1991, p.22, illus. |
| Abstract | Petrol companies and their ad agencies went through a similar marketing exercise with the introduction of unleaded product. |