| Journal Call no. | HF5001.H64 |
|---|---|
| Author | Lee, Winnie. |
| Article Title | The marketing message that sells / Winnie Lee. |
| Is Part Of | Hong Kong business ; v.10, no.108, Jun 1991, p.75. |
| Abstract | For most Hong Kong manufacturers, going upmarket could well mean sacrificing quick bucks for some unknown results in the future. But Benelux International president Gary Chow believes this is the only way to survive in business. |